Shape design optimization for linear elasticity problem is performed using isogeometric analysis method. In many design optimization problems for real engineering models, initial raw data usually comes from CAD modeler. Then designer should convert this CAD data into finite element mesh data because conventional design optimization tools are generally based on finite element analysis. During this conversion there is some numerical error due to a geometry approximation, which causes accuracy problems in not only response analysis but also design sensitivity analysis. As a remedy of this phenomenon, the isogeometric analysis method is one of the promising approaches of shape design optimization. The main idea of isogeometric analysis is that the basis functions used in analysis is exactly same as ones which represent the geometry, and this geometrically exact model can be used shape sensitivity analysis and design optimization as well. In shape design sensitivity point of view, precise shape sensitivity is very essential for gradient-based optimization. In conventional finite element based optimization, higher order information such as normal vector and curvature term is inaccurate or even missing due to the use of linear interpolation functions. On the other hands, B-spline basis functions have sufficient continuity and their derivatives are smooth enough. Therefore normal vector and curvature terms can be exactly evaluated, which eventually yields precise optimal shapes. In this article, isogeometric analysis method is utilized for the shape design optimization. By virtue of B-spline basis function, an exact geometry can be handled without finite element meshes. Moreover, initial CAD data are used throughout the optimization process, including response analysis, shape sensitivity analysis, design parameterization and shape optimization, without subsequent communication with CAD description.