Proceedings of the Korean Institute of Information and Commucation Sciences Conference (한국정보통신학회:학술대회논문집)The Korea Institute of Information and Commucation Engineering (한국정보통신학회)
Survey on Fake Review Detection of E-commerce Sites
전자 상거래 사이트의 가짜 리뷰 판별 기법 조사
- Ji, Chengzhang (Weifang University of Science & Technology) ;
- Zhang, Jinhong (Shou Guang Experimental Primary School) ;
- Kang, Dae-Ki (Dongseo University)
- Published : 2014.05.28
People increasingly rely on sources of information from E-commerce reviews. Product reviews is an important determinant of potential customers' buying choices. They are also utilized by product manufacturers to find problems of their products and to collect competitive intelligence information about their competitors. Unfortunately, it is well-known that many online product reviews are not made by genuine costumers of products. Reviewers could write some undeserving positive reviews to promote or fake negative reviews to defame some certain product, and we call them fake product reviews. Fake product review detection makes an attempt to detect fake reviews and removes them to restore the truthful ones for readers. To the best of our knowledge, there is still less published study on this problem. In this paper, we make a survey and an attempt to give a brief overview on fake product review detection. The related work of fake product review detection is presented including web spam and spam email. Then some methods to detect fake reviews are introduced and summarized. The trend of fake product review detection is concluded finally.