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Customer Preference Analysis System using Bluetooth Low Energy

저전력 블루투스를 사용한 사용자 성향 분석 시스템

  • Nguyen, Hieu Trong (Department of Multimedia Engineering, Dongguk University-Seoul) ;
  • Park, Jisun (Department of Multimedia Engineering, Dongguk University-Seoul) ;
  • Xi, Yulong (Department of Multimedia Engineering, Dongguk University-Seoul) ;
  • Park, San (Department of Multimedia Engineering, Dongguk University-Seoul) ;
  • Jang, Hyeonjun (Department of Multimedia Engineering, Dongguk University-Seoul) ;
  • Hong, Sungbin (Department of Multimedia Engineering, Dongguk University-Seoul) ;
  • Kim, Junoh (Department of Multimedia Engineering, Dongguk University-Seoul) ;
  • Cho, Kyungeun (Department of Multimedia Engineering, Dongguk University-Seoul)
  • 뉴엔휴 (동국대학교 멀티미디어공학과) ;
  • 박지선 (동국대학교 멀티미디어공학과) ;
  • 치옥용 (동국대학교 멀티미디어공학과) ;
  • 박산 (동국대학교 멀티미디어공학과) ;
  • 장현준 (동국대학교 멀티미디어공학과) ;
  • 홍성빈 (동국대학교 멀티미디어공학과) ;
  • 김준오 (동국대학교 멀티미디어공학과) ;
  • 조경은 (동국대학교 멀티미디어공학과)
  • Published : 2017.04.27

Abstract

In this paper, we present a customer preference analysis system using the Bluetooth Low Energy technology. Compared to Classic Bluetooth, Bluetooth Low Energy provides considerably reduced power consumption, and cost, as well as some unique characteristics while maintaining a similar communication range. The customer preference analysis system collects nearby Bluetooth Low Energy devices using an Android mobile device via Bluetooth Low Energy. In addition, the system is capable of suggesting, and advertising products that are related to these Bluetooth Low Energy devices based on the name of their manufacturer. This feature aims to attract potential customers to purchase these products.

Keywords

Acknowledgement

Supported by : IITP(Institute for Information & communications Technology Promotion), Korea Small and Medium Business Administration