A Survey on the Consumer Attitude Toward Health Food in Korea (I) -Consumer Perception on Health and Food Habit-

건강식품에 대한 소비자 인식 연구 (I) -건강과 식습관에 관한 소비자 의식구조-

  • Lee, Eun-Joo (Center for Advanced Food Science and Technology(CAFST), The Graduate school of Biotechnology, Korea University) ;
  • Ro, Seung-Ok (Department of Nursing, ShinHeung College) ;
  • Lee, Cherl-Ho (Center for Advanced Food Science and Technology(CAFST), The Graduate school of Biotechnology, Korea University)
  • 이은주 (고려대학교 생명공학원 식품가공핵심기술연구센터) ;
  • 노승옥 (신흥전문대학 간호과) ;
  • 이철호 (고려대학교 생명공학원 식품가공핵심기술연구센터)
  • Published : 1996.10.30

Abstract

The consumer perception on health and food habit, the experience of health food use and the discrimination between health food and drug of Korean consumer were surveyed by using a questionnaire containing 15 items in order to obtain the basic data for the assessment of the benefit and risk of health foods in Korea. A total of 1,000 people over 20 years of age living in Seoul and the vicinities were interviewed and asked to fill out the questionnaire during the period from the October 1995 to the February 1996. Among the 882 answers collected, 23 was incomplete data, and 859 answers were used for the statistical analysis by using SAS program. The perception of Korean consumer on health and food habit indicated that food habit was considered the most important factor for the maintenance of health, as appeared in 39.8% of the subjects, among which 93.9 % believed that food habit could cause disease, and 97.1% believed that disease could be cured by changing food habit. The most worried disease was cancer (30.6%), degenerative diseases (14.1%), diseases by accident (12.6%) and obesity (10.0%). The disease which likely to be caused by food habit was diabetes (35.6%), obesity (22.4%), high blood pressure (12.8%), constipation (12.7%) and cancer (7.9%). The disease which was believed to be cured by changing food habit was diabetes (40.1%), obesity (25.9%), constipation (16.5%), high blood pressure (7.4%) and cancer (3.3%). It appeared that the people had a perception that food habit was highly related with diabetes and obesity, but less with cancer which was mostly worried.

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