A Study on the Hip-Hop Style - Concentrating on the Design Planning of the New Generation in the 1990' s -

Hip-Hop 패션에 관(關)한 연구(硏究) - 90 년대 New Generation의 디자인 기획(企劃)을 중심(中心)으로 -

  • Chu, Eun-Hee (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Cho, Kyu-Hwa (Dept. of Clothing & Textiles, Ewha Womans University)
  • 주은희 (이화여자대학교 의류직물학과) ;
  • 조규화 (이화여자대학교 의류직물학과)
  • Published : 1998.02.28


The aim of this study to examine the Hip-Hop style, one of the fashion trends of the new generation in the 1990s and to come up with a design with a Hip-Hop image. As the Counterculture, Black Renaissance, Pop Star Syndrome, the importance of Hip-Hop fashion in mass culture was recognized and given a firm place as one of the major cultural trends of the 1990s. Hip-Hop fashion has a history: it originated from the Caribbean style in the 1940s and was transformed into Rude Boys style in the 1960s, Two-tone style and Rastafarians style in the 1970s. Finally it was succeeded by B-boys and Flygirls style. Hip-Hop style combines characteristics of all three styles mixed in one, which are as follows. First, Neo-Hip-Hop Fashion, Second, Hip-Hop Reggae Fashion and Third, Graffiti Fashion. Based on these three Hip-Hop images of the 19905, an attempt will be made to produce a Design Planning with a predicted 1998 fashion trend. This research provides order sheets on ready-made clothes designed for new generation in their late 10s and early 20s. Design Concept, Image Map, Fabric, color direction will be offered on the basis of an image map drawn in line with the three design concepts incorporating three sub themes of Liveliness, Modern Ethnic, and Dynamic Future. Three designs will be designed based on the following fashion themes$\ddot{o}$ Generation 'Y', Black Guys and Street Boys.