- Volume 10 Issue 2
The purposes of this study were : 1) to investigate the differences of female students' clothing behaviors and their life styles according to their demographic data, 2) to examine the differences of their clothing behaviors according to their life styles. The data were collected from 440 female college students in Chungju city through self-administered questionnaires, and were analyzed by frequencies, Cronbach's alpha, t-test, factor analysis, cluster analysis, one way ANOVA and Sheffe test. The results of the study were as follows : Four variables of clothing behavior were significantly different according to father's occupation, father's monthly income, student's major, student's monthly expenditure on clothing and her companion when purchasing her clothing. Life styles were classified five types. The dimensions of life styles were significantly different according to student's major and monthly expenditure on clothing. There were highly significant differences between life style dimensions and clothing behavior variables.