Analysis of the Present Situations of Internal Fashion Industry Using Animation Character

애니메이션캐릭터를 이용한 국내 패션산업의 현황 분석

  • Baek, Kyung-Sil (Dept. of Textile and Clothing, Catholic University of Taegu-Hyosung) ;
  • Yoo, Tai-Soon (Dept. of Textile and Clothing, Catholic University of Taegu-Hyosung)
  • 백경실 (대구효성가톨릭대학교 의류학과) ;
  • 유태순 (대구효성가톨릭대학교 의류학과)
  • Received : 1999.06.22
  • Published : 1999.11.30


The purpose of this study was known the animation history, function of the animation character, the development process of the animation industry, and the industry process of the animation character in the center of the animation character of America and Japan occupying the internal character market largely. Also, it was examined how the animation character was used in the fashion industry and was recognized the importance of the character industry, and it was seen the design development of the fashion character in the future and the proceeding method of the fashion marketing strategy. The following this study was examined by using the various newspaper and magazine, the internal and external reference. In the result of this study, the animation character created in the TV and the screen is extended the related industry and is developed the various cultural products, and it is recognized as the product of the highly added value. The internal animation characters are mostly the characters of America and Japan, but now the internal animation productions is recognized the importance of the animation industry and is producted the animation to attack the internal and external market. The potential of the animation character was really excessive. The excellent animation product was important but the animation character and the activity of the accompaniment industry related to it was important. Also the animation character mostly had influence on the fashion industry.