The Relationship between Personality Trait of Venture CEO and Corporate Strategy

벤처기업 최고경영자의 성격특성과 경영전략간의 관계

  • 임창희 (홍익대학교 경영학과) ;
  • 김영천 (가천길대학 인터넷무역과 겸임교수)
  • Published : 2001.06.01


This study integrates personality trait theory to empirically Investigate the corporate strategy in Korean venture firms. This study predicts that type A/B, locus of control(internal/external), and risk-taking/avoiding will be positively associated with corporate strategy selection. Corporate strategy selection consists of aggressive entry strategy and defensive niche market strategy. Data obtained from a survey of 87 venture business firms is used to construct final variable measures and test the hypothesized relationships. The statistical result shows that type A, internal, and risk-taking CEOs positively associated with aggressive entry strategy, and type B, external, and risk-avoiding CEOs positively associated with defensive niche market strategy. Additional analysis(multiple regression model) to test relatively importance of independents is used.