New Fashion Industry Trend Corresponding to New Media & Internet Infrastructure

뉴미디어 및 인터넷 시대에 부응하는 패션산업의 새로운 동향

  • 김수진 (동아TV 패션기획국) ;
  • 한명숙 (상명대학교 생활환경과학부 의류학과)
  • Published : 2002.06.01


This paper describes the new trends of fashion industry in the era of digital media and Internet paradigm, where fashion is no longer just static contents. Fashion becomes crucial and dynamic contents for infotainment, mobile Internet, and digital media. As therefore, the fashion industry could be positioned as fashion information industry and key elements of fashion communication. In the future, fashion education should be repositioned as dynamic Intermediary not only for traditional textile design, costume design, and merchandising, but also for dynamic fashion information provider, fashion communication and fashion-oriented media related to digital Information, and Internet. As a case study, we briefly describe the successful co-marketing strategies of world-class luxury fashion brands, fashion media, and Internet service provider.