DOI QR코드

DOI QR Code

A Study on the Relationship between the Use Behaviors, Demographics, and Restaurant Selection Attributes

이용행태 및 인구통계적 특성과 레스토랑 선택속성간의 관계에 관한 연구 -패스트푸드점을 중심으로-

  • 양위주 (신라대학교 국제관광경영학과) ;
  • 박희정 (신라대학교 국제관광경영학과)
  • Published : 2002.06.01

Abstract

The objective of this study is to identify the attribute factors for fast food selection according to their characteristics of the use behaviors and demographics. The results of these findings suggest the attribute factors for selection were classified into ten : physical service, cleanliness/promptness, human service, convenience/promotion, accessibility, menu variety, food quality, service for child and parking, added service, and comfortness. “Cleanliness” and “good taste” were considered as determining factors in selecting a fast food restaurant. According to the consumer's use behaviors and demographics, attribute factors for fast food selection were significantly different. Therefore, the marketers and managers on the fast food industry should develop their own appropriate marketing strategies and implement effective targeting, positioning, and promotional strategies.

References

  1. Kim HS. 1990. An empirical study on the success factor of the fast food industry. MS Thesis. Korea Univ, Seoul, Korea
  2. Poe SS. 1994. A study on the tourism leisure industry investment project control. PhD Dissertation. Kyonggi Univ Institute for advanced studies, Suwon, Korea
  3. Power T. 1979. Introduction to Management in the Hospitality Industry. CBI Publishing Co Inc, New York. Vol 2, p 16
  4. http://www.foodservice.co.kr. 2000
  5. Yang HS. 1997. An empirical study on the attributes of fast food chain. MS Thesis. Yonsei Univ, Seoul, Korea
  6. Hu YJ. 1999. A study on the customer's selection attributes of chain restaurant. MS Thesis. Kyonghee Univ, Seoul, Korea
  7. Park SH. 1999. A study on the buying pattern and selection attributes of family restaurant. MS Thesis. Sejong Univ, Seoul, Korea
  8. Yoo YJ. 1999. A study on the selection attributes according to the use types of family restaurants. J Tour Lei R 11: 43-55
  9. Song UC. 1995. A strategy of American fast food franchise. MS Thesis. Inha Univ, Incheon, Korea
  10. Na DG. 1995. A study on the development plans of fast food franchise system. MS Thesis. Kyunggi Univ, Suwon, Korea
  11. Hair JF, Anderson RE, Tatham RL. 1990. Multivariate Data Analysis with Regardings. Macmillan Publishing Co, New York. p 237
  12. Jung SU. 1996. A study on the development strategy of fast food industry. MS Thesis. Kookmin Univ, Seoul, Korea
  13. Jum SR. 1997. Development plans of Korean eating-out industry. MS Thesis, Chungang Univ, Seoul, Korea
  14. Back YC. 1998. A study on difference of the factors of customer's assessment of service quality between the family restaurant and fast food restaurant. J Tour Lei R 10: 147-166
  15. Baikie JC, Konell S, Totten JW. 1994. Consumers' nutritional ratings of fast food meals, J R F Mkt 1: 104-116
  16. Corney WJ, Cummings WT. 1996. Quality feedback from patrons in the fast food industry. J R F Mkt 1: 80-81
  17. Schaefer AD, Luke RH, Green J. 1996. Attitudes of restaurant site selection executives toward various people magnets. J R F Mkt 1: 1-6
  18. Hsu CHC, Byun S, Yang I. 1997. Attitudes of Korean college students towards quick-service, family-style, and fine dining restaurants. J R F Mkt 2: 70-84
  19. Qu H. 1997. Determinant factors and choice intention for Chinese restaurant dining. J R F Mkt 2: 37-48
  20. Pettijohn LS, Pettijohn CE, Luke RH. 1997. An evaluation of fast food restaurant satisfaction. J R F Mkt 2: 4-19
  21. Shoemaker S. 1998. A strategic approach to segmentation in university foodservice. J R F Mkt 3: 9-33
  22. Schaefer A, Crafts D, Kent J. 1999. Relative importance of distributor selection criteria to independent restaurant operators. J R F Mkt 3: 12-16
  23. Oyewole P. 1999. Multi-attribute dimensions of service quartely in the fast food restaurant industry. J R F Mkt 3: 65-85
  24. Kim HB, Hu C. 1998. Difference of restaurant selection attributes by the customer's eating-out motivation. J Tourism Sci 21: 123-135
  25. Im HC. 1998. A study on the fast food customer's store select behavior. MS Thesis. Youngnam Univ, Daegu, Korea
  26. Park SJ. 2000. A study on the store select factor by the customer's behavior change. MS Thesis. Kyunghee Univ, Seoul, Korea
  27. Baikie JC, Konell S, Totten JW. 1994. Consumers' nutritional ratings of fast food meals : ten year later. J R F Mkt 1: 103-119
  28. Crafts D, Brown-Ukpaka C. 1996. User characteristics and fast food nutrition knowledge of international consumers. J R F Mkt 1: 15-37
  29. Granzin KL, Olsen JE. 1997. Market segmentation for fast food restaurants in an era of health conciousness. J R F Mkt 2: 1-20
  30. Rumore N, Zhu Z, Tanner J, Scheuermann L. 1999. Effectiveness of competitive strategics in fast food markets : An analysis of customers' preferences. J R F Mkt 3: 39-47
  31. Gilleran S. 1993. Kinds Dine Out. John Wiley & Sons Inc, Canada. p 1-15
  32. Swinyard WR, Struman KD. 1986. Marketing segmentation: finding the heart of your restaurant market. The Cornell H R A Quartely 27: 89-96

Cited by

  1. A Difference Analysis of Selection Attributes Based on a Purchasing Behavior of Sunglasses Buyer vol.21, pp.4, 2016, https://doi.org/10.14479/jkoos.2016.21.4.289
  2. Importance and Performance Analysis of Customers' Selection Attributes for Social Enterprises Type Cafe vol.29, pp.6, 2013, https://doi.org/10.9724/kfcs.2013.29.6.637
  3. A Difference Analysis of Sunglasses Selection Attributes Based on Demographic Characteristics vol.22, pp.4, 2017, https://doi.org/10.14479/jkoos.2017.22.4.271