A Design of ATP Model Related eCRM Using LTV

LTV를 이용한 eCRM을 연계한 ATP 모델구현에 관한 연구

  • 박재현 (서일대학 산업시스템과) ;
  • 양광모 (명지대학교 산업시스템공학부) ;
  • 강경식 (명지대학교 산업시스템공학부)
  • Published : 2002.08.01


In the Supply chain, The ATP(Available to Promise) function doesn't only give customers to conformation of delivery. It can be used by the core function with ATP rule that can reconcile supplies and demands on the supply chain. Therefore We can be acquire the conformation about on the due date of supplier by using the ATP function of management about real and concurrent access on the supply chain, also decide the affect about product availability due to forecasting or customer's orders through the ATP. In this paper, It consolidates the necessity on a ATP and analyzes data which is concerned of ATP. tinder the these environments, defines the ATP nile that can improve the customer value and data flow related the eCRM and builds on a algorithm.



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