A Agent System Supporting Personalization based on Customer-Emotion

고객 감성 기반의 개인화를 지원하는 에이전트 시스템

  • 고일석 (충북과학대학 전자상거래과) ;
  • 김의재 ((주)모바일아이) ;
  • 신승수 ((주)시그마정보기술) ;
  • 나윤지 (충북대학교 컴퓨터공학과 대학원)
  • Published : 2002.03.01

Abstract

E-Biz. system must provide convenient and easy interface, efficient functions, and provides information and contents satisfying customers. To do this, many kinds of studies are being advanced actively about E-Biz. system using intelligent agent technology and efficient E-Biz. strategy. Also E-Biz. system score a lot of information and contents to get a efficient business activities and relationships between a company arid customers. To effectively adopt individual customer's preference and actively adapt change of business situation, we may consider individual user characteristics and emotion. This paper suggests E-Biz. system using intelligent agent technology based on user characteristics and emotion. This system can provide convenient user interface and improve customer royalty. In the results, it is found that proposed system is more efficient than existing systems about customer's preference.

Keywords

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