- Volume 29 Issue 2
Strategies for Adopting E-Commerce System into Agricultural Marketing
전자상거래를 이용한 농산물 마케팅의 활성화 전략
- Kwon, Yong-Dae (Dept. of Agricultural Economics, College of Agriculture and Life Sciences, Chungnam National University) ;
- Kim, Eung-Cheol (Dept. of Agricultural Economics, College of Agriculture and Life Sciences, Chungnam National University)
- Published : 2002.12.31
In the near future information technology will make more extensive applications to agricultural marketing system through e-commerce system. This paper is to investigate the current trends of e-commerce in agricultural marketing and suggest strategies for increasing agricultural product sales at the farm level as follows ; 1) price and quality control for attracting customers 2) increasing brand power for marketing promotion, and 3) devising more convenient website for internet users.