A Study on Marketing Strategy through Comparison of Fashion Industry Development Process Between Korea and Japan

한국·일본의 패션산업 발전과정 비교를 통한 마케팅 전략 연구

  • Received : 2003.07.03
  • Published : 2003.08.30


To study marketing strategy changes caused by Korea fashion industry development process, the fashion marketing strategy changes of Japan, considered as the most similar one of Korea, was compared. At each period, p! roper cost efficiency strategies, product differentiation strategies, and market segment strategies has been selected and applied. The fashion industry foundation period namely practical usage clothing period of Korea follows 10 years after one of Japan. 90's highly sensitive fashion period namely fashion industry growth period follows 5 years after one of Japan. As entering to fashion industry maturity period with global competition, the time difference falls to less than 5 years. With hosting of 2002's World-Cup, Korea's global competitiveness has increased, and it appears to be possible of being fashion market leader in East Asia and Japan's rival on an equal footing.


  1. 금기숙 · 김민자 · 김영인 · 김윤희 · 박영희 · 박민여 · 배천범 · 신혜순 · 유혜영 · 최해주 (2002) '현대패션 100년(1900-2000)'. 교문사, 서울, pp.171-308
  2. 이호정 (1996) '패션마케팅 & 패션트랜드 분석(1955년-1995년)'. 교학연구사, 서울, pp.15-171
  3. 日本纖維工業構造改善事業協會 (1991) 'アパレルマ-チャンダイジングII (高感度商品企劃)'. 纖維工業構造改善事業協會, 東京, pp.3-21
  4. 고부자 (2001) '우리생활 100년 · 옷'. 현암사, 서울, pp.215-337
  5. 田中千代 (1991) '新田中千代服飾事典'. 同文書院, 東京, pp.ㅊ
  6. 河合 玲 (1981) 'ファッション 商品企劃'. ゼジネス社, 東京, pp.358-363
  7. 林 邦雄 (1987) '前後ファツション盛衰史'. 原流社, 東京, pp.274-288
  8. 조규화 (1997) 한국패션에 나타난 미의식. 한국패션비즈니스학회지, 1(2), 2-10
  9. 河合 玲 (1995) '商品企劃'. ゼジネス社, 東京, pp.499-517
  10. 김종수 (1997) 한국 내셔널브렌드의 중장기 발전방향. 한국패션비즈니스학회지, 1(2), 89-93
  11. 박광희 · 김정원 ·유화숙 (2000) '섬유 · 패션산업'. 교학연구사, 서울, pp.20-25, 136-142
  12. 한국섬유산업연합회 (1989) '섬유산업구조개선7개년계획'. 한국섬유산업연합회, pp.449-455