Analysis of Information Behavior in Determination of Product Specifications Based on a Conjoint Measurement Approach and a Fusion Model

  • Ishii, Kazuyoshi (Kanazawa Institute of Technology) ;
  • Ichimura, Takaya (School of Business and Commerce, Nihon University) ;
  • Hiraki, Shusaku (Faculty of Faculty of Economic Sciences, Hiroshima Shudo University)
  • Published : 2003.06.30

Abstract

This paper deals with the difficulties involved in analyzing and designing a management system to reduce the risks and improve the productivity of new product development. In this paper, a method is described to analyze user information and determine product specifications based on a stimulus-response model, the conjoint measurement of users needs, and product characteristics deployment. The proposed method can analyze the effect of a partial price on the contribution ratio based on the order of preference of product profiles through a smaller number of product profiles. The strengths and weaknesses of this method are examined as the method is applied to the case study of a mobile computer intended for personal use.

Keywords

product development;stimulus-response model;fusion model;product specification;information behavior;conjoint measurement