A Study on the Determinants of User's Satisfaction at e-Trade Portal Sites in Korean Small and Medium Enterprises

중소기업의 무역포탈사이트 이용만족도에 영향을 미치는 요인에 관한 연구

  • 문희철 (충남대학교 경상대학) ;
  • 임성범 (충남대학교 대학원)
  • Published : 2004.09.01

Abstract

Trade portal site is one of the tools which make it possible for small and medium-sized enterprises(SMEs) to manage international trade activities more efficiently by using the newest information and telecommunication technology. So Korean SMEs should utilize trade portal sites more actively to promote global competitive power. Based on the theory of service quality and existing researches related to using information technology, this paper analyzed the primary factors which affect user's utilization satisfaction in using trade portal sites. According to the results of the empirical study on actual users of the representative trade portal sites by multiple regression analysis, the primary factors, such as service quality, government policy and cost factor have affected user's utilization satisfaction in using trade portal sites. And user's utilization satisfaction have positive effect on continuous using intention. These research results will provide many useful insights to trade portal site managers, e-trade system developers and government policy makers.

Keywords

SME;Service Quality;e-Trade;User's Satisfaction