Web Log Analysis System Using SAS/AF

  • Published : 2004.05.31

Abstract

The Web log has caught much attraction for tracing of customer activity. So many researches have been carried on it. As a result, Web log analysis solutions has been developed and launched lately. It has been in the spotlight to the website administrators and people in practical marketing business. In this paper, we made an analysis on the various behavior patterns of customers in cooperation with SAS/AF and SCL modules, based on development of GUI from SAS package for disposal of statistical data.