A Study of E-mail and Personal Homepage as a Marketing Promotion Tool in the Hotel Industry

호텔에서 마케팅 도구로써 이메일과 개인 홈페이지의 활용방안에 관한 연구

  • 정현영 (세명대학교 호텔관광학부)
  • Published : 2004.12.01

Abstract

With the help of information technology the number of email users and personal home page owners are increasing. Marketers have much interest in using the email and personal home pages as a marketing promotion tool which can provide potential customers with messages they want to send. Marketers can facilitate the promotion efforts once if the profiles of potential customers' information can be databased by sending proper messages to the targeted market. Because of the merit of email and personal home page hotel firms are expected to adopt the information applications in their promotions for customers. This study proposes the Possibilities of email and personal home pages as a marketing promotion tool in the hotel industry and discusses problems to be overcome.

Keywords

Email;Home page;Web Crawler;Marketing Promotion