- Volume 5 Issue 1
The purpose of this study is to analyze Korea's fashion industry and find out the ways to settle recent crisis of the field. This study considered the environments of domestic or foreign fashion industry, then tried to find efforts to become one of the world's top companies and products.
- Top 100 Brands in Value (2002) by Interbrand Corp., & J. P. Morgan Chase & Co.. The Business Week U.S
- Korea Fashion Outlook and Survey on Fashion Industry's Manpower (2002). The ministry of commerce, Industry and Energy. Korea
- CFI Survey (2000-2003). Samsung fashion institute. Korea
- Simon, C. J. (1990). The measurement and determinants of brand equity: A financial approach. Marketing Science, 12(1), pp.28-32 https://doi.org/10.1287/mksc.12.1.28