A Study on Effects of Characteristics of Internet Shopping Mall on Customer Loyalty

인터넷쇼핑몰의 특성이 고객충성도에 미치는 영향에 관한 연구

  • 최승일 (밀양대학교 회계정보학과)
  • Published : 2005.08.01


The rapid diffusion of using internet and technical development becomes a driving force creating and developing the industries based on internet and made up an electronic commerce market which is a new form of business market. The object of this study is the business form between the consumer and the enterprise having a rapid growth nowadays. We classified enterprises' characteristic factors in internet shopping mall into product's characteristic factors on shopping mall, characteristic factors of the system on shopping mall and characteristic factors of the interaction between customers and shopping mall in the internet shopping mall. And then we investigated how these classified characteristic factors on shopping mall could influence on customer loyalty.


Internet Shoppingmall;Customer Loyalty;Product's Characteristic;System;Interaction