Effective Use of Internet Communication Tools in Hotel Marketing

호텔마케팅에서 인터넷 의사소통 도구의 효율적 이용방안

  • 정현영 (세명대학교 호텔관광학부)
  • Published : 2006.10.28

Abstract

With the introduction of internet applications to the hotel industry hotel customers are very willing to use the electronic communication tools in their both searching information and purchasing behaviors. It is generally agreed that the internet communication tools can be a strategic one for less competitive hotels in the traditional marketing environment. This study found that there are significant differences among several classifications of hotels in the use of internet communications as a marketing tool. The study also found that there are some possibilities for local hotels to overcome the current marketing handicaps with internet communications.

Keywords

Email;Signboard;Hotel;Internet Marketing