A Study on Visual Perception of Hologram Advertisement

홀로그램 매체를 활용한 광고의 시각인지도에 관한 연구

  • Cho, Yong-Jae
  • 조용재 (남서울대학교 시각정보디자인학과)
  • Published : 2006.12.28


A hologram is a three-dimensional image reproduced from a pattern of interference produced by a split coherent beam of radiation. Therefore not only can it express the three dimensional properties of the object, but because of it ability to show the depth and spatial properties of the object holograms may be a more effective tool in advertising for its visual appeal. This study presents 'hologram'a three dimensional stereo imaging, as the expression technique in advertising of the next generation, and with proper understanding of 'hologram' and of all its potential applications discusses opportunities for advertisements that are distinct from the multi media advertisements of today. The basic concept of Holograms and their application methods were presented in the thesis, and by using Sales Promotion advertisement as example, discussed what elements are required in order to produce an effective advertisement using holograms.


Hologram;Holography;3D;Advertisement;Sales Promotion