The Principle of Dual Semiotic Process in Animation - Within Structuralism Semiotics -

애니메이션의 이중적 기호작용 원리 - 구조주의 기호학의 관점에서 -

  • 주영숙 (부경대학교 산업디자인학부) ;
  • 김치용 (동의대학교 영화영상대학 영화영상공학과)
  • Published : 2006.09.01

Abstract

In this paper, study on organization factors and algorithm of semiotics in Animation text within Roland Gerard Barthes's Structurism semiotics theory. It is possible through this approach that we can analyse the effective mechanism which delivers messages(or text) of animation, instead of plain analysis of classical semiotics. and then It will be able to keep watch on the blind viewpoint of the pure aesthetics which does not consider a social duty. In the expression of single sentence by the view of Barthes's semiotics theory, the text of animation is 'one sign has duplex role'. when it is explained another, the animation of mass media is special processing that makes conception and significance. in other words, the order of domination likely natural rule assimilate mass people to itself by the animation of mass media