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User-Created Contents Business : Taxonomy and its Implications

UCC 비즈니스 유형 및 활성화 장애요인 연구

  • 엄명용 (성균관대학교 경영연구소) ;
  • 김은정 (한국정보문화진흥원)
  • Published : 2007.11.30

Abstract

As the Internet is more embedded in people's lives, users draw on new Internet applications to express themselves through user-created contents(UCC). UCC is defined as content that is made publicly available over the Internet, reflects a certain amount of creative effort and is created outside of professional practices. This study describes the rapid growth of UCC as well as its increasing role in network-based communication. Based on the definition of UCC and the structure of emerging value chain, a taxonomy of UCC businesses is presented : UCC e-marketing business, UCC publishing business, UCC e-retailing business, and UCC development software business. This paper concludes with implications for platform and internet access providers.

Keywords

User Created Contents;UCC Businesses;Web 2.0