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A Study of Advertisement Businessmen's Perceptions of Advertisement Education in College

대학광고교육에 대한 광고실무자 인식연구

  • 김준회 (서울기독대학교 국제경영정보학과)
  • Published : 2007.11.30

Abstract

In accordance with the rapid growth of advertisement business, the advertisement education in college also has grown in quantity. But compared with this growth in volume, the dissatisfaction with curriculum and alumni's business ability is a problem to be settled in advertisement education. The purpose of this research is to provide creative ideas for the improvement of advertisement education in college that is needed for the advertisement field, by means of a survey for those who are concerned in advertisement education including personnel managers in advertisement companies and senior workers who have worked with new faces. The survey was done for 137 employees who are working for advertisement companies. The result of this research shows that there are differences between the education content provided by advertisement education in colleges and the ability needed for business. This research suggests that the curriculum in college should be operated to create the ability required in advertisement business, and two parties concerned in advertisement education (college and advertisement company) need to continually try to extend the mutual interest and understanding.

Keywords

Advertisement Education;Quality of Advertisement Businessman;Curriculum of Advertisement Education