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The Advance Strategy into North America through MMORPG User Analysis

MMORPG 사용자 분석을 통한 북미진출 전략

  • Published : 2007.11.30

Abstract

As Korean online game market is saturated, Korean online game companies are trying to push into North American market. In order to succeed in foreign markets, understanding of user characteristics in that country is most important. In this study, investigation on user characteristics has been performed using user DB from A online game and B online game. They are currently in service by M company in America. Connection time, payment, and royalty are analyzed as a results. Based on the analysis, several advance strategies into North America are suggested. This results could be very useful for Korean MMORPG company to try to push into North America.

Keywords

Advance into North America;Game User Analysis;MMORPG