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Business Models for SongTan Ubiquitous City

송탄 u-City의 성공적인 비즈니스 모델

  • 장희선 (평택대학교 경상학부) ;
  • 조기성 (한국전자통신연구원 BcN 통합제어기술팀)
  • Published : 2007.11.30

Abstract

This paper presents the main business models in ubiquitous city (u-City), the future city strategically integrated with the ubiquitous computing technology. Based on the concept of u-City, the chief services related to the u-City that has been actively developed are analysed, and then the best main four business models (u-Tour, u-ITS, u-SCM and B2B) for SongTan city are presented. The four business models are selected from making an analysis for the present situation of the tour industries, industrial complex, traditional market in SongTan. With the business models, the strategies to realize the active business transactions, high revenues, high value-adding industries, self-sufficient business through the construction of u-City are also presented. Finally, the promoting plans for local autonomy party, citizen party and consortium of industries/universities/researches to give an comfortable u-Life to citizen in SongTan are described.

Keywords

Ubiquitous;Ubiquitous City;Business Model

Cited by

  1. u-City service Model based on Implementation and Adaptability vol.8, pp.3, 2010, https://doi.org/10.6109/jicce.2010.8.3.251