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Service Strategy of UCC(User Created Contents) in Video -Comparative Analysis of the Portal Naver's Play and Daum's TV Pot-

동영상 UCC(User Created Contents) 서비스 전략 -포털 네이버 '플레이' 와 다음 'TV 팟' 비교 분석-

  • 최학현 (서울여자대학교 미디어학부) ;
  • 손지성 (고려대학교 컴퓨터학과)
  • Published : 2007.12.28

Abstract

The recent UCC video sector possesses an explosive potential for growth as it will act as a critical factor in determining the popularity of portal sites. We identified and compared the strengths and weaknesses in the UCC sector of "Naver" and "Daum", which are currently in the development phase, and we investigated alternatives as well as proposing an outlook for both portal companies. We believe a better UCC video service will be the deciding factor in a portal's popularity and therefore researches in the UCC video sector must continue.

Keywords

Contents;Video;UCC(User Created Contents);Service