Influences of Suanbo Spa Festival Evaluation on Visitors' Recommend Intentions

수안보 온천축제의 평가가 추천의도에 미치는 영향

  • 정현영 (세명대학교 호텔관광학부)
  • Published : 2007.12.28


The main purpose of the study is to figure out visitors' intentions for the Suanbo Spa Festival after they participated the events, programs offered from the Suanbo Festival organization. The visitors were also asked to evaluate contents, images, and convenience facilities of the festival. The study found that only visitors over 60s of age positively evaluate the festival, therefore, products such as traditional tea-making, herb-massage will attract old aged group. The findings suggests that event image and convenient facilities have impact on tourists' responses and intentions to their neighbors. The result of the study also recommend traditional participations such as horseback-riding, GaMa-riding, Korean traditional archery shooting to be added to the participating program.


Spa Festival;Festival Evaluation;Recognition;Recommend Intention