Perceptual Effect of Package Design According to Consumers' Purchase Behavior

소비자구매행동에 따른 포장디자인의 지각효과

  • 김교완 (남서울대학교 시각정보디자인학과) ;
  • 한승문 (남서울대학교 시각정보디자인학과)
  • Published : 2007.04.28


The visual activity comes first in the commodities marketing, which emphasizes the importance of the external appearance of package. Package expresses all the visual characters including colors, logos, phrases, and specific features and other design qualities. Package gives the first impression of these features strongly to the viewers. I surveyed and analyzed the objective factors of visual phenomena in seeing and recognizing goods. Especially I tried to deal with the theoretical background and purchase behavior of consumers. I also tried to find out what the first and largest stimuli are when consumers buy goods. In addition to this, I analyzed the priority order of those elements to give reference to others who would design package.


Package;Consumers' Purchase Behavior