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Utilizing of the Chinese Fashion Market for Globalization of Korean Fashion Industry -Focused on the Competitiveness of Korean and Chinese Fashion Industry by applying the Double Diamond Model-

한국 패션기업의 세계시장 진출을 위한 중국시장 활용 전략 연구 -일반화된 더블다이몬드 모델의 변수를 이용한 한.중 패션산업의 경쟁력 분석을 중심으로 -

  • Son, Mi-Young (Dept. of Home Economics, Korea National, Open University) ;
  • Kim, Yong-Ju (Dept. of Fashion Design, College of Arts, Hansung University) ;
  • Ji, Hye-Kyung (Dept. of Fashion Design, College of Arts, Hansung University)
  • 손미영 (한국방송통신대학교 가정학과) ;
  • 김용주 (한성대학교 예술대학 패션디자인전공) ;
  • 지혜경 (한성대학교 예술대학 패션디자인전공)
  • Published : 2007.04.30

Abstract

This study aimed to investigate the competitive advantages of Chinese fashion industry and firms to Korean fashion industry by applying the generalized double-diamond theory. Data collection was done by internet and fax survey. Questionnaires were distributed to the Korean textiles and apparel firms who entered China for production anuor distribution. List of firms were provided by KOFOTI, KOTRA, and Korea Apparel Industry Association. Total 198 questionnaires were distributed, and 77 questionnaires were used for final analysis. The results were follows. Korea's competitiveness scores of double-diamond model were higher in every aspects, such as demand condition, infra/supportive industry, firms's strategy and competition except factor condition. Glottalization score in double diamond model measured by the degree of glottalization which was determined by international diamond factors which make firm's multinational/international activities possible. Chinese fashion industry's globalization score of factor condition was significantly higher than Korea, but for the rest of aspects, Korean fashion industry showed higher scores. Therefore, Korean fashion firms can overcome comparative disadvantage of factor condition by utilizing Chinese fashion industry no matter what type of entry. In addition, considering the growth rate of Chinese fashion industry and its power of influence in the world market, the entry to the global market of the Korean fashion industry can be possible.

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