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Influences of Franchise Contract Factors to Franchise Contract Satisfaction in Hospitality Service Industry

관광 서비스 산업에서 프랜차이즈 계약 요인이 프랜차이즈 계약 만족에 미치는 영향

  • Published : 2007.07.28

Abstract

In hospitality industry many firms choose the franchise system in order to enlarge their market share and to decrease risks. Small businessmen also accept the franchise contract as a good way of starting their business. With the contract franchisees take advantages of marketing, fiance, and operations from franchisers by paying several related fees or royalties. In this study factors influencing franchisees' satisfaction for the contract were identified. And the study also found that there was a significant difference in the degree of influencing among the factors.

Keywords

Franchise Contract;Franchisee;Franchisor;Marketing