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Process-Oriented Measurement Model for Impacts of IT Investment

프로세스 중심의 IT 투자 효과 측정 모형

  • 김락상 (청주대학교 경상대학 경영학과)
  • Published : 2007.09.28

Abstract

Traditional financial approaches have been failed to satisfy the firms in evaluating the payoffs from information technology(IT) investment. This research developed a processed-oriented model to evaluate the impacts of IT on the primary business activities within the value chain. The model proposed in this research incorporates corporate goals for IT and strategic alignment as key measurements of IT impacts. We found that corporate goals for IT can be classified into one of four categories: unfocused, operations focus, market focus, and dual focus(operations and market focus), using survey data collected from 137 corporate executives in Korea. The empirical analysis confirms that corporate goals for IT are useful indicators of impacts from IT in that executives in firms with more focused goals for IT perceive higher payoffs from IT in the value chain. We also found that strategic alignment contributes to higher perceived levels of IT payoffs.

Keywords

Primary Business Activities;Strategic Alignment;Value Chain