DOI QR코드

DOI QR Code

The Effects of Adult Women's Innate Innovativeness on Involvement and Fashion Innovativeness

성인여성의 내재적 혁신성이 관여와 유행혁신성에 미치는 영향

  • Jun, Dae-Geun (Research Institute of Human Ecology, Seoul National University) ;
  • Rhee, Eun-Young (Research Institute of Human Ecology, Seoul National University)
  • 전대근 (서울대학교 생활과학연구소) ;
  • 이은영 (서울대학교 생활과학연구소)
  • Published : 2008.11.30

Abstract

This study aimed to investigate the effects of innate innovativeness of young female adults on involvement and fashion innovativeness. To explain conceptual structure of adult women's fashion innovativeness, 4 dimensions of innate innovativeness were adopted as explanatory variables, and fashion involvement and clothing involvement were included as mediating variables. Date collecting using written survey instrument yielded 801 complete responses from female consumers aged between 20 and 39. Factor analysis on innate innovativeness resulted in 4 dimensional structures of innate innovativeness for the sample: uniqueness seeking, risk taking, newness seeking and dramatic stimulus seeking. All of these significantly and directly affected fashion innovativeness, however, uniqueness seeking, newness seeking and dramatic stimulus seeking except risk taking significantly and indirectly affected fashion innovativeness through fashion involvement and clothing involvement.

References

  1. 강은미, 박은주. (2001). 소비자의 내적 특성이 의복충동구매 행동에 미치는 영향. 한국의류학회지, 25(3), 586−597
  2. 김세희. (2005). 유행관심수준에 따른 의복쇼핑성향과 의복 구매행동이 성별에 미치는 매개적 영향. 복식, 55(3), 33−46
  3. 김한나, 이은영. (2000). 유행동조성과 혁신성에 따른 소비자 세분화 및 준거대상 연구. 한국의류학회지, 25(7), 1341−1352
  4. 김한나, 이은영. (2005). 신규 패션브랜드 평가속성에 대한 소비자 위험지각과 정보탐색에 관한 연구. 한국의류학회지, 29(5), 727−736
  5. 변정선, 이선재. (2001). 20대 여성의 감각추구성향과 의복태도가 상표다양성 추구에 미치는 영향. 복식, 51(5), 135−145
  6. 배정주. (1989). 유행선도력 척도개발을 위한 기초연구. 서울대학교 대학원 석사학위 논문
  7. 이영경. (1986). 의복품목에 따른 제품관여 수준과 유형 및 정보탐색활동에 관한 연구. 연세대학교 대학원 석사학위 논문
  8. 이영선. (1991). 소비자의 의복관여와 외적 정보탐색. 서울대학교 대학원 박사학위 논문
  9. 이은영. (1997). 패션마케팅. 서울: 교문사
  10. 이화연. (1987). 유행선도력 예측 변인에 관한 연구. 서울대학교 대학원 석사학위 논문
  11. 정삼호. (1992). 청년기 여대생의 의복스타일 선호도와 의복 관심에 관한 연구. 중앙대학교 생활문화산업연구소 가정문화논총, 6, 93−118
  12. 정유진, 이은영. (1999). 감각추구성향이 의복탐색행동에 미치는 영향에 있어 의복관여의 역할. 한국의류학회지, 23(4), 609−620
  13. 정혜영. (1989). 패션의견선도자의 특성에 관한 연구. 이화여자대학교 대학원 박사학위 논문
  14. 조필교, 구은영. (1996). 의복관여와 유행혁신성, 유행의견 선도력과의 관계. 대한가정학회지, 34(5), 223−233
  15. Antil, J. H. (1984). Conceptualization and operationalization of involvement. Advances in Consumer Research, 11(1), 203−209
  16. Goldsmith, R. E. (2002). Some personality traits of frequent clothing buyer. Journal of Fashion Marketing and Management, 6(3), 303−316 https://doi.org/10.1108/13612020210441373
  17. Goldsmith, R. E. & Hofacker, C. F. (1991). Measuring consumer innovativeness. Journal of the Academy of Marketing Science, 19(3), 209−222 https://doi.org/10.1007/BF02726497
  18. Goldsmith, R. E. & Flynn, L. R. (1992). Identifying innovators in consumer product markets. European Journal of Marketing, 26(12), 42−55 https://doi.org/10.1108/03090569210022498
  19. Hirschman, E. C. (1980). Innovativeness, novelty seeking and consumer creativity. Journal of Consumer Research, 7(3), 283−295 https://doi.org/10.1086/208816
  20. Hirschman, E. C. (1984). Experience seeking: A subjectivist perspective of consumption. Journal of Business Research, 12(1), 115−136 https://doi.org/10.1016/0148-2963(84)90042-0
  21. Hirschman, E. C. & Adcock, W. O. (1978). An examination for innovative communicators, opinion leaders and innovators for men's fashion apparel. Advances in Consumer Research, 5(1), 308−314
  22. Kaiser, S. (1990). The social psychology of clothing (2nd ed.). New York: Mcmillan Publishing Company
  23. Kish, G. B. & Netterberg, E. E. (1973). Stimulus seeking and conservatism. Journal of Clinical Psychology, 29(1), 17−20 https://doi.org/10.1002/1097-4679(197301)29:1<17::AID-JCLP2270290106>3.0.CO;2-H
  24. Kwon, Y. H. & Workman, J. E. (1996), Relationship of optimum stimulation level to fashion behavior. Clothing and Textiles Research Journal, 14(4), 249−256 https://doi.org/10.1177/0887302X9601400404
  25. Lee, K. H. (2005). Involved in clothing or involved in fashion? The International of Costume Culture, 8(1), 51−60
  26. Laurent, G. & Kapferer, J. N. (1985). Measuring consumer involvement profiles. Journal of Marketing Research, 22(1), 41−53 https://doi.org/10.2307/3151549
  27. Manning, K. C., Bearden, W. O. & Madden, T. J. (1995). Consumer innovativeness and the adoption process. Journal of Consumer Psychology, 4(4), 329−345 https://doi.org/10.1207/s15327663jcp0404_02
  28. Maslach, C., Stap, J., & Sante, R. (1985). Individuation: Conceptual analysis and assessment. Journal of Personality and Social Psychology, 49(3), 729−738 https://doi.org/10.1037/0022-3514.49.3.729
  29. McAlister, L. & Pessemier, E. (1982). Variety seeking behavior: An interdisciplinary review. Journal of Consumer Research, 9(3), 311−322 https://doi.org/10.1086/208926
  30. Mehrabian, A. & Russell, J. A. (1974). An approach to environment psychology. Cambridge, MA: MIT Press
  31. Midgley, D. & Dowling, G. R. (1978). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4(4), 229−242 https://doi.org/10.1086/208701
  32. Ostlund, L. E. (1974). Perceived innovation attributes as predictors of innovativeness. Journal of Consumer Research, 1(2), 23−29 https://doi.org/10.1086/208587
  33. Raju, P. S. (1980). Optimum stimulation level: It's relationship to personality, demographics and exploratory behavior. Journal of Consumer Research, 7(3), 272−282 https://doi.org/10.1086/208815
  34. Robertson, T. S. & Kennedy, J. N. (1968). Prediction of consumer innovators: Application of multiple discriminant analysis. Journal of Marketing Research, 5(1), 64−69 https://doi.org/10.2307/3149795
  35. Roehrich, G., Valette, F. P. & Ferrandi, J. M. (2003). An exploration of the relationships between innate innovativeness and domain specific innovativeness. Asia Pacific Advances in Consumer Research, 5, 379−386
  36. Summers, J. O. (1970). The identity of women's clothing fashion opinion leaders. Journal of Marketing Research, 7(2), 178−185 https://doi.org/10.2307/3150106
  37. Tepper, K., Bearden, W. O., & Hunter, G. L. (2001). Consumers' need for uniqueness: Scale development and validation. Journal of Consumer Research, 28(1), 50−66 https://doi.org/10.1086/321947
  38. Zuckerman, M. (1979). Sensation seeking: Beyond the optimal level of arousal. Hillsdale, NJ: Lawrence Erlbaum

Cited by

  1. A Study on the Buying Behavior of Fashion Products in the Group Buying Type of Social Commerce - Focused on Shopping Value, Attitude, Purchase Intention, and Clothing Involvement - vol.62, pp.8, 2012, https://doi.org/10.7233/jksc.2012.62.8.134
  2. The effect of consumers' involvement and innovativeness on the utilization of fashion wardrobe 2014, https://doi.org/10.1111/ijcs.12078
  3. Synthesis of Primary Studies Related to Clothing Involvement by Meta-analysis vol.37, pp.3, 2013, https://doi.org/10.5850/JKSCT.2013.37.3.386
  4. Clothing Expense, Consumer Innovativeness and Perceived Risk of Male and Female Customers of Various Fashion Retail Channels vol.39, pp.5, 2015, https://doi.org/10.5850/JKSCT.2015.39.5.714
  5. The Effect of Congruency of Parent Brand Image with Self-Image, Brand Loyalty, and Brand Involvement on the Attitude towards Extended Product in Fashion Brand Extension vol.50, pp.6, 2012, https://doi.org/10.6115/khea.2012.50.6.033
  6. Difference of Product Interest and Relation to Innate Innovativeness, and Perceptive Construct of Products according to Consumers' Gender vol.39, pp.4, 2015, https://doi.org/10.5850/JKSCT.2015.39.4.505
  7. Understanding usage intention in innovative mobile app service: Comparison between millennial and mature consumers vol.73, 2017, https://doi.org/10.1016/j.chb.2017.03.051
  8. Effect of Clothing Interest on Party Preference and the Construction of Party Unities according to Party Wear Types vol.40, pp.4, 2016, https://doi.org/10.5850/JKSCT.2016.40.4.733