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Utilization of Hamel's Cultural Contents based on Placeness

장소성에 입각한 하멜의 문화콘텐츠 자원화

  • 최석 (전남대학교 시각정보디자인학과)
  • Published : 2008.04.28

Abstract

The establishment of differentiated place image is becoming more important as a cultural tourism development policy in order to secure regional identity and boost regional economy. Place marketing strategies using culturally and historically differentiated regional places is very valuable as part of a regional development strategy to strengthen regional competitiveness. To construct place image as a differentiated brand, place image positioning suitable for a specific place and region needs to be established and comprehensive marketing strategies are required to generate various synergy effects. Based on existing theories and discussions regarding place and place marketing, this study is aimed at seeking for possibility as a cultural activity space and its more efficient use plans by selecting a region which has historical and cultural backgrounds and assets about Hamel's drift and stay. For these purposes, this study investigated historical and cultural backgrounds through a case study and made suggestions about brand making and place image promotion. In addition, this study aimed to examine efficient plans and utilization possibility for comprehensive image construction.

Keywords

Place Image;Hamel;Placeness;Place Marketing;Cultural Contents

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