Integrated Communication Design Strategies for the Revised Marketing Environment

마케팅환경 변화에 따른 통합커뮤니케이션디자인 전략

  • 양재범 (동의대학교 산업디자인학과)
  • Published : 2008.05.31


Researcher tried to argue the possibility of application of visual communication design adapting the marketing environment change on this paper. What is ICD (Integrated Communication Design)? This is a new attempt to treat these common marketing methods, such as, C, I, B, I, TV commercials, newspaper commercials, posters, brochures, DM, package designing, POP, outdoor visual information, web sites etc, as a whole. And no longer treat them as separate pieces as we were doing previously. So I started this research with positive analysis which already has been theoretically discussed based on the documents and researches on the same subject. Through this attempt I tried to examine the possibility of application of ICD. Conclusively, I developed and suggest named the ICD model, by which we could explain the current marketing communication design effort more holistically then ever.


Integrated;Communication Design;Revised Marketing Environment;Holistic Approach


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