- Volume 7 Issue 2
The main purpose of this study is to analyze and evaluate the types of environmental awareness as an eco-friendly/non-eco consumer among Korean University students. The data of research were collected by a survey questionnaire with face-to-face interviews in South Korea. The questionnaire was consisted of fifty-six variables with five questions of demographic factors. The variables employed in the survey were drawn from the literature review and suggested by the focus group to make the questionnaire influential in studying the trends of eco-friendly consumers. Descriptive statistics and binary logistic regression modeling were used by two groups of the student consumers to find the significance of each factors; practice, habit, recognition, concern, and insistence. Environment-friendly consumers show significant difference with non eco-friendly consumers including practice, habit, and concern toward environmental issues.