The Changes of the Visual Dominance Effect due to Semantic Congruence of Visual and Auditory Information

시각과 청각 정보의 의미적 일치성에 따른 시각 우세성 효과의 변화

  • Received : 2008.10.01
  • Accepted : 2009.04.06
  • Published : 2009.06.27

Abstract

When visual and auditory information is presented simultaneously, we perceive visual information dominantly over auditory information. This effect is called the visual dominance effect. This study was to examine the influence of semantic congruence of visual and auditory information on the visual dominance effect. The semantic congruence of visual and auditory information was manipulated. The results showed that the visual dominance effect obtained in error rates was not modulated by semantic congruence, whereas the effect in RT was. It is suggested that this modulation of the influence of semantic congruence on the visual dominance effect would be due to the task type.

Keywords

Visual Information;Auditory Information;Semantic Congruence;Visual Dominance Effect