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Intrinsic and Extrinsic Motivations in UCC Usage and Creation - Focused on Korea and U.S.A. -

UCC 이용과 생산에서 내외재적 동기요인 - 한국과 미국을 중심으로 -

  • Published : 2009.01.28

Abstract

We aimed at identifying the determinants of favorable UCC usage and creation by integrating emotional dimension, social influence and motivations. The finding show the significant effect of pleasure on intrinsic motivation in both Korea and U.S.A. Arousal has a positive effect on intrinsic motivation in the United States, but it has no relationship wit h intrinsic motivation in Korea. In case of social influence, subjective norm gives a significant impact on extrinsic motivation whereas proved insignificant in the United States. Image is shown to be significantly related with extrinsic motivation in both nations. Also, intrinsic motivation does not posit an effect on UCC usage and creation in Korea whereas it influences on UCC usage and is not related with UCC creation in the United States. In addition, it was observed that UCC usage has a positive and significant impact on UCC creation in both nations.

Keywords

UCC Usage and Creation;Emotion;Social Influence;Intrinsic and Extrinsic Motivation

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