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Effects of Perceived Service Quality, Usefulness and Easiness on the Consumer Satisfaction and the Continuous Use Intention of IPTV

지각된 서비스 품질, 유용성, 용이성이 IPTV 사용자 만족 및 지속적 사용의도에 미치는 영향

  • 김영환 (호서대학교 벤처전문대학원 정보경영학과) ;
  • 최수일 (호서대학교 벤처전문대학원 정보경영학과)
  • Published : 2009.10.28

Abstract

This paper studied the relationship between the quality of perceived service and the consumer satisfaction on IPTV which is on the increase in the number of subscribers as the representative of a convergence service of the communication and broadcasting. Using the measurement tools of five factors such as the perceived service quality, the accommodation of information techniques, the consumer satisfaction, the intention of continuous use and the users' intention to recommend to others, the empirical study on IPTV users was taken. The results showed that the perceived serviced service quality, usefulness and easy access to IPTV have strong effects on the use and the users, intention to recommend to others.

Keywords

IPTV;Service Quality;Technology Acceptance;Consumer Satisfaction

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