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A Study on the Practical Use of UCC Tourism Information

UCC 관광정보의 활용방안 연구

  • 양성수 (BK21 제주국제자유도시 관광전문연구인력양성사업단) ;
  • 최병길 (제주대학교 관광경영학과) ;
  • 홍성화 (제주대학교 관광경영학과) ;
  • 조성진 (BK21 제주국제자유도시 관광전문연구인력양성사업단)
  • Published : 2009.11.28

Abstract

From marketing perspectives, WOM(Word-of-Mouth) is one of the communication methods for travelers. It can be an instrument of the effect on tourist decision. The growing predominance of internet use has further highlighted the need for understanding of UCC(User-created contents) tourism information such as travel experience and travel recommendation. This paper was to examine usage patterns of UCC tourism information using experimental design and contents analysis. The result indicated that there were qualities of UCC tourism information. That is useful implication to tourism information-related marketers in destination marketing.

Keywords

UCC Tourism Information;Online Consumer;Exchange Process of UCC Tourism information

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