A Study on the Development of Beijing Fashion Industry in the Wave of Creative Industries

  • Xue, Yang (English Department, Beijing Institute of Fashion Technology) ;
  • Pingjian, Guo (English Department, Beijing Institute of Fashion Technology)
  • Published : 2009.05.31

Abstract

The purpose of the research is to explore the development of Beijing fashion industry in the wave of the world-wide creative industries. Two methods are used in this study: discourse analysis and case study. As a form of modern economy, creative industries are the core of originality and intellectual property. It works to develop and use knowledge resource to produce endless new products and new markets, thereby promoting economic and social development. Beijing local garment enterprises should base on the Government's policies and support, creative talent and high technology to cultivate the local fashion brands with the international competition to achieve the clothing industrial upgrading and the building of Beijing as the world-wide fashion capital.