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A Research on Trend of Symbol Marks of Local Self-Governments - Centering around the Case Study on Chungcheongnam.buk-Do -

지자체 심벌마크의 조형 표현에 관한 조사 - 충청 남, 북도의 사례를 중심으로 -

  • Published : 2009.04.28

Abstract

Recently, there has been a trend designing a consistent and uniform regional identity in South Korean provinces as demonstrated by efforts in Chungcheongnam buk-Do. The motivating goals have been to establish an identity for local residents, provide voluntary services, achieve higher value-added business, introduce new management strategies, and establish a local brand through the exportation of local specialties. The by-products of these goals when accomplished include: maintaining a consistent policy, securing governmental economic efficiency of the province, characterizing local culture and improving quality of life. In this study, I tried to find out whether a local logo which is associated with a city plays a core role in the city's identity by comparing each symbol's shape, color and other components which are ways of expressing its meaning. In this respect, I analyzed the type of the Chungcheongnam buk-Do's symbol marks (30) and tried to suggest the desirable direction in developing symbol marks.

Keywords

Symbol Mark;Brand;Self-Government;City Identity

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