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Concept and Properties of Transmedia Storytelling

트랜스미디어 스토리텔링의 개념과 특성

  • 이상민 (가톨릭대학교 디지털미디어학부 문화콘텐츠)
  • Received : 2009.10.08
  • Accepted : 2009.11.02
  • Published : 2009.12.28

Abstract

Transmedia storytelling is that a number of contents based on various media platform establish a world, and refereed as newly appeared mode in the age of digital convergence. Transmedia storytelling, each different media organically creates and produce various meaning to create a world, makes alteration in not just only producer's area but also consumer's area. The first property of Transmedia storytelling is joint producing in creation and intelligence collectiveness for enjoyment. The second property is the differentiation of story through crossover and combination, which offer new experience and penetration to consumers. As last property, it is the process of collecting and transpiring story by making relationship to establish that world. Such properties of Transmedia storytelling will act as an analysing base for transmedia contents establishing through various media platform.

Keywords

Transmedia Storytelling;Digital Convergence;Edutainment

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