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On the Mythic Qualities of Television Culture

Whang, In-Sung

  • Published : 2009.06.30

Abstract

The purpose of this study is to discuss the mythic qualities of television culture. The basic assumption for the study is that to enrich our understanding of television culture in terms of its mythic qualities will be helpful to those who are interested in the production and the studies of television contents in developing their creative ideas. The study discusses the theoretical conceptions of myth and ritual and their applicability to the study of television culture from the multi-disciplinary perspective. So, it deals with significant theoretical works by a number of great contemporary social or cultural thinkers including Carey, Cassirer, Durkheim, van Gennep, Turner, and Eliade. After all, the result of the study identifies three key features of mythic qualities of television culture including 'commonsensicalness,' 'emotionalness,' and 'mediatorialness.'

Keywords

Television;Contents;Culture;Communication;Myth;Ritual

References

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