Influence of Consumer Innovativeness on Smart Clothing Innovativeness Evaluation

소비자 혁신성향이 스마트 의류 혁신성 평가에 미치는 영향

  • Received : 2009.02.18
  • Accepted : 2009.04.16
  • Published : 2009.06.30

Abstract

Consumer Innovativeness is the level of acceptance tendency of new thinking, new product, and service without any communication with other people or experience. Product Innovativeness can be defined with the terms, newness, discontinuous, and radicalness of a product. The purpose of this research is finding if there are relationship between consumer innovativeness, consumers' product innovativeness evaluation, and attitude toward a product. The subjects were 338 male and female consumers aged from 18 to years old. The data were analyzed by regression analysis, t-test, Pearson correlation analysis, ANOVA. In conclusion, consumer's fashion innovativenes had important effects on smart clothing innovativeness evaluation, but consumer's technology innovativeness had no effect on it.

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