Analysis of the usage Pattern of Tagging in Collaborative Bookmarking

협력적 북마킹의 태킹 행태 분석

  • 최준연 (세종대학교 디지털콘텐츠학과) ;
  • 김용수 (성결대학교 e-비즈니스IT학부)
  • Published : 2009.07.28


The use of tagging to describes web documents in the form of keyword has experienced rising popularity among various web services. Tagging also plays an important role in collaborative bookmarking services which can be regarded as an online favorite bookmark service. Tags which are created by users make it easier to search other users' bookmarks as well as user's own bookmarks. In this paper we analyze usage patterns of collaborative tagging for exploring factors influencing the number of tags in web documents and users. We discovered that user's characteristics have more effect on the tags than the web documents' characteristics. Moreover, leading users contribute to make a variety of tag than following users. Our study implies that more knowledge can be created through the incentives for leading user in order to improve the service quality of tagging service.


Tagging;Collaborative Bookmark;Collective Intelligence;Web 2.0


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