Sport Event and City Image: 2008 Beijing Olympic Games Case

스포츠 이벤트와 도시 이미지: 베이징 올림픽을 중심으로

  • Received : 2010.10.04
  • Accepted : 2010.11.26
  • Published : 2010.11.28


Many cities in the world are trying to enhance city awareness and city image through international events. In this study, the impact of 2008 Beijing Olympic Games on Beijing Image was investigated by survey. According to the result of data analysis, there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and familiarity to Beijing. And there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and attitude toward Beijing, too. Familiarity to Beijing and Beijing Olympic Games management have an significant impact on Beijing image, attitude toward Beijing and intention to visit Beijing. Familiarity to Beijing than Beijing Olympic Games management has a larger impact on Beijing image and attitude toward Beijing.


Sport Event;City Image;Beijing Olympic Games;Beijing Image;Familiarity


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