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Message Structure of Persuasive Storytelling in Travel Guide Booklets of Great Chungchung Visit Year

관광안내서의 스토리텔링적 방문설득 메시지 구조 -대충청 방문의 해 공식 안내서를 중심으로-

  • 이정헌 (우송대학교 호텔관광경영학과)
  • Received : 2010.10.04
  • Accepted : 2010.11.11
  • Published : 2010.11.28

Abstract

This study analyzed the message structure of persuasive storytelling which are expressed in the official travel guide booklets of 2010 Great Chungchung visit year. The qualitative content analysis technique proposed by Creswell was used. The results were: First, travel guide booklets used '~haseyo', '~hapsida' styles to persuade the readers in friendly manners. Second, booklets used adjectives such as 'beautiful', 'delightful' to emphasize the attractiveness of tourism product and events. With those adjectives, the message sounds more subtle and emotional to the readers so that the readers will be easily persuaded. Third, booklets used the polite ways of speaking to the readers by using '~supnida', '~hapnida'. Fourth, English version of booklets lacked of storytelling structure in message.

Keywords

Travel Guide Booklet;Storytelling;Persuasive Message

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