A Comparison Study of the Determinants of Performance of Motion Pictures: Art Film vs. Commercial Film

영화 유형별 영화 흥행 성과 예측 요인의 비교 연구: 예술 영화와 상업 영화 비교를 중심으로

  • 김소영 (숙명여자대학교 경영학부) ;
  • 임승희 (전주대학교 경영학부) ;
  • 정예슬 (숙명여자대학교 대학원 경영학부)
  • Published : 2010.02.28


The purpose of this research is to identify the different determinants according to the types of motion pictures; art film and commercial film. We found that the regression equations of two types of motions pictures are structurally different. More specifically, we identified that the number of screens, viewers' evaluation, and genres have a significant relationship with the performance of motion pictures both in the commercial and art film. However, director, ratings, critics, power of agency, nationality, and the timing of release affect the performance of motion pictures just on the art films.


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